DUBAI · DECEMBER 2026 LAUNCH PLANNED FREE EARLY RESERVATIONS
Belle LusSLIM

SLIM / JAPANESE APPLE-VINEGAR DRINK

Good apples.
Slow craft.
A little everyday joy.

Slim apple-vinegar concentrate, its red box, fresh apples and an iced drink
SLIMSLIM BY BELLE LUS · MADE IN JAPAN

A fruity, gently sweet apple-vinegar concentrate. Crafted in Japan. Made for your glass.

Developed by Rie Matsuda Nurse, public health nurse & bestselling author

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Free, non-binding registration. No payment now.

PLANNED 500 ML BOTTLE + SHIPPINGApprox. AED 176 / JPY 7,500

Import charges to be confirmed. View price details

Azumino APPLES FOR OUR VINEGAR180 days VINEGAR FERMENTATION & AGEING500 ml ABOUT 33 SERVINGS OF 15 ML
A chilled apple-vinegar drink with ice and apple slices
SERVING SUGGESTION / SLIM + SPARKLING WATER

MEET YOUR NEW AFTERNOON POUR

Apple first.
A refreshing tang.

The sweetness of apple. The character of vinegar. A blend to take your time with.

Slim brings together concentrated apple juice, apple vinegar and oligosaccharides. Pour a little, add sparkling water and ice, and make a moment of it.

01Apple juice

Fruit and sweetness

02Apple vinegar

A mellow tang

03Oligosaccharides

A gently sweet finish

No artificial sweeteners, added flavourings or colourings. Contains apple-derived sugars and added oligosaccharides; this is a sweetened drinking blend.

See how to make your first glass
Rie Matsuda, founder of Belle Lus and developer of Slim
RIE MATSUDA

THE EXPERIENCE BEHIND SLIM

Meet Rie Matsuda.
More than a name
on the bottle.

BELLE LUS FOUNDER & CHAIR · SLIM DEVELOPER

With a background as a clinical nurse and public health nurse in Japan, Rie has built her work around food education and practical eating habits. She is also a bestselling recipe-book author.

That focus on everyday enjoyment is part of what she brings to Slim: a carefully developed apple-vinegar drink you can look forward to.

  • Clinical nursing and public-health education experience
  • Founder of the Belle Life Style association, with 1,000+ qualified instructors trained
  • Author published by Shogakukan, Takarajimasha and other Japanese publishers
450,000+

Combined circulation
of her books in Japan

5,200+

Graduates of her
nutrition programmes

750,000+

Combined followers
across social platforms

Book circulation and graduate figures supplied by Belle Lus, 24 October 2026. Combined social followers: Belle Lus’s published company profile.

A PUBLISHED VOICE IN JAPAN

Real books.
Everyday food, made approachable.

Cover of Zubora Shunshoku Diet by Rie Matsuda, published by Shogakukan
SHOGAKUKAN
2022
Cover of Rie Matsuda’s soup recipe book, published by Shogakukan
SHOGAKUKAN
2023
Cover of Rie Matsuda’s one-month meal calendar, published by Takarajimasha
TAKARAJIMASHA
2026

Selected Japanese editions authored by Rie Matsuda.

FEATURED ON JAPANESE TELEVISION

Sharing her approach
with a wider audience.

  • NIPPON TVHirunandesu!Featured 24 June 2024
  • FUJI TVHonma Dekka!? TVAppearance listed in her official profile
  • FUJI TVUwasa no OkyakusamaFeatured in Belle Lus’s published media history

These are Rie’s media appearances and professional credentials, documented in Belle Lus’s published media history.

Her experience. Japanese ingredients.
The care behind your first glass.

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THE CARE INSIDE THE BOTTLE

Two places in Japan.
One thoughtful blend.

It begins with the fruit, and continues with the time
and attention given to the vinegar.

Apples being harvested in an orchard in Azumino, Nagano
AZUMINO, NAGANO / APPLE HARVEST

01 THE VINEGAR’S APPLES / AZUMINO

Where the
apple story begins.

The vinegar begins with apples grown in Azumino, Nagano, at the foot of the Japanese Alps. Their fruit character is at the heart of Slim.

Good ingredients are the beginning of a flavour worth coming back to.

02 THE VINEGAR / SAGA

Time is an
essential ingredient.

Traditional static fermentation, followed by patient ageing. The vinegar in Slim is given time to develop its mellow acidity and aroma.

90daysFERMENTATION
90daysAGEING
180daysFROM START TO FINISH
Traditional earthenware vinegar jars at Saga Vinegar
SAGA VINEGAR / JAPAN
Since
1832

A craft passed
through generations.

The vinegar in Slim is made by Saga Vinegar, whose Ukon Vinegar tradition dates to 1832.

That heritage is part of what goes into your glass.

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YOUR FIRST GLASS

A small pour.
Your kind of moment.

One bottle. About 33 little rituals.

  1. 01

    Pour 15 ml.

    Start with a little Slim in your glass.

  2. 02

    Add water. Still or sparkling.

    Dilute following the instructions on the bottle.

  3. 03

    Ice. Apple. A moment for you.

    Add ice and an apple slice if you like.

Always dilute before drinking. A 500 ml bottle provides approximately 33 servings at 15 ml each. You can also dilute with milk or soy milk.

Slim bottle with apple slices and two prepared drinks
THE EVERYDAY, A LITTLE MORE CONSIDERED.

DUBAI · FREE EARLY RESERVATIONS

Join the December
launch list.

Sales are planned for December 2026. Register your email address and we’ll give you priority notification as soon as we are ready to begin sales.

Slim 500 ml bottle and red box

Slim

Japanese apple-vinegar concentrate
500 ml · About 33 servings of 15 ml

One 500 ml bottle
Approx. AED 129JPY 5,500
Shipping for one bottle
Approx. AED 47JPY 2,000
Planned bottle + shipping
Approx. AED 176JPY 7,500

Indicative AED conversion dated 24 October 2026. Import duties or taxes, if applicable, are not yet confirmed. Final charges will be shown before any purchase. Shipping for multiple bottles will be confirmed separately.

PLANNED LAUNCHDecember 2026

ESTIMATED DELIVERY7–10 days after dispatch

  1. 01
    Join the list. No payment or commitment.
  2. 02
    Watch your email. We’ll contact your registered address when sales are ready.
  3. 03
    Decide then. Review the final offer and choose whether to order.

Be first to hear.

Planned bottle + shipping: approx. AED 176 (JPY 7,500). Import charges to be confirmed. See price details.

Free and non-binding. No payment or order today. Registration does not guarantee stock or a dispatch date. You can withdraw at any time.

How we use your information

Belle Lus Co., Ltd. collects your email, optional name, requested bottle quantity, reservation consent, the displayed offer version and the advertising campaign labels in the page URL. We use these to maintain the early reservation list and contact you about the planned December 2026 launch and your reservation. We also use a short-lived, hashed network identifier to limit automated submissions. Records are stored in our website’s hosted database, which may be processed outside the UAE. When confirmation email is enabled, we use Resend to process your email address and send the reservation confirmation; this processing may also take place outside the UAE. We do not collect payment details or subscribe you to unrelated marketing.

Your launch-contact consent is valid for 90 days. Expired records are removed when the next registration is processed. To request access, correction, withdrawal or deletion, email customer@bellelustyle.com or contact Belle Lus and mention “December 2026 reservation”.

QUESTIONS, ANSWERED

A few things
you might wonder.

Contact Belle Lus
Is this plain apple cider vinegar?

Slim is a sweetened Japanese apple-vinegar concentrate made with concentrated apple juice, apple vinegar and oligosaccharides. Dilute before drinking. It is not plain, unsweetened apple cider vinegar.

Does Slim contain sugar?

Yes. Apple juice contributes sugars, and oligosaccharides are added for sweetness. Slim is not sugar-free. No artificial sweeteners, flavourings or colourings are added. Contains apple.

Am I buying or reserving a bottle today?

You are joining a free, non-binding early reservation list. No payment is taken and no order is created. We will email your registered address with priority notification when we are ready to begin sales. You can then review the final price and decide whether to buy. Registration does not guarantee stock or a dispatch date.

When will it launch and arrive?

Sales are planned for December 2026. Delivery is estimated at 7–10 days after dispatch, not after registering. We will confirm the launch and dispatch details by email.

What will one bottle cost?

The planned price is JPY 5,500 for a 500 ml bottle plus JPY 2,000 shipping, totalling JPY 7,500 (approximately AED 176). AED conversion is indicative as of 24 October 2026. Import duties or taxes, if applicable, are not yet confirmed. Final charges will be shown before you buy; shipping for multiple bottles will be confirmed separately.

How should I store it?

The Japanese label specifies room-temperature storage away from direct sunlight. UAE transport and storage arrangements will be confirmed before sale.

DECEMBER 2026 · FREE EARLY RESERVATIONJoin the launch list